Sofia University Marketing Business Plan and Social Listening Presentation

Question Description

Explain the value of social listening.
Discuss the types of marketing questions that can be answered with social listening studies.

– what the social listening is?

– how to develop social listening?

Articles

Amaresan, S. (2020, August 13). What is social listening & why is it important? HubSpot Service Blog.
https://blog.hubspot.com/service/social-listening (Links to an external site.)

Davey, N. (n.d.). Social listening guide. MyCustomer.com.

Rao, A. (2014). Social listening: How market sensing trumps market research. PWC Resilience.

Sproutsocial (n.d.). Social listening: Your launchpad to success on social media.
https://sproutsocial.com/social-listening/ (Links to an external site.)

Tran, T. (2020, March 3). What is social listening, why it matters, and 10 tools to make it easier. Hootsuite Blog.
https://blog.hootsuite.com/social-listening-business/ (Links to an external site.)

Wiesenmuller, A., & Kienzle, F. (n.d.). Demystifying the B2B online customer journey. Meltwater.

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