Sofia University Marketing Business Plan and Social Listening Presentation
Question Description
- Explain the value of social listening.
- Discuss the types of marketing questions that can be answered with social listening studies.
– what the social listening is?
– how to develop social listening?
Articles
Amaresan, S. (2020, August 13). What is social listening & why is it important? HubSpot Service Blog.
https://blog.hubspot.com/service/social-listening (Links to an external site.)
Davey, N. (n.d.). Social listening guide. MyCustomer.com.
Rao, A. (2014). Social listening: How market sensing trumps market research. PWC Resilience.
Sproutsocial (n.d.). Social listening: Your launchpad to success on social media.
https://sproutsocial.com/social-listening/ (Links to an external site.)
Tran, T. (2020, March 3). What is social listening, why it matters, and 10 tools to make it easier. Hootsuite Blog.
https://blog.hootsuite.com/social-listening-business/ (Links to an external site.)
Wiesenmuller, A., & Kienzle, F. (n.d.). Demystifying the B2B online customer journey. Meltwater.
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