SMC Eco 7 Case Study

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SMC Eco 7 Case Study

Business Finance, Santa Monica College

SMC Eco 7 Case Study

Description

Please read the Eco7 case study thoroughly in your HBR course packets. Once you carefully read the Eco7 case, you will answer the following case study questions.

What is the strategic role of Eco7? How should Avellin weigh consumer interest in, and willingness to pay for, a green motor oil? Is it the right product at the right time?
What is the right launch strategy for Eco7? Price -wise? Distribution- wise?

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