SMC Eco 7 Case Study
Description
Please read the Eco7 case study thoroughly in your HBR course packets. Once you carefully read the Eco7 case, you will answer the following case study questions.
- What is the strategic role of Eco7? How should Avellin weigh consumer interest in, and willingness to pay for, a green motor oil? Is it the right product at the right time?
- What is the right launch strategy for Eco7? Price -wise? Distribution- wise?
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Explanation & Answer:
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