Capella University Marketing Mix Promotion Analysis

Description

Instructions

Your analysis should cover all aspects related to promoting the product, including promotion to the customer and to other promotional audiences:

Analyze the sales process or techniques and how it impacts marketing and sales plans. What suggestions do you have for potential improvements?
Analyze choices of who represents the product. Do you consider the choices to be optimal?
Analyze the company’s communication strategy, including both the communication channels and the media.
Analyze the effectiveness of the promotion strategy, including how promotional efforts affect decisions for the marketing and sales plans. What are the cost implications of the promotion strategy?
Analyze the implications of the company’s integrated marketing program, including the impact on business economic success.
Cite any sources you use.
Be sure your analyses present a focused purpose through strong organizational skills. Also be sure to present evidence through strong paraphrasing/summarizing and appropriate tone and sentence structure.

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