Capella University Marketing Mix Promotion Analysis

Instructions

Your analysis should cover all aspects related to promoting the product, including promotion to the customer and to other promotional audiences:

• Analyze the sales process or techniques and how it impacts marketing and sales plans. What suggestions do you have for potential improvements?
• Analyze choices of who represents the product. Do you consider the choices to be optimal?
• Analyze the company’s communication strategy, including both the communication channels and the media.
• Analyze the effectiveness of the promotion strategy, including how promotional efforts affect decisions for the marketing and sales plans. What are the cost implications of the promotion strategy?
• Analyze the implications of the company’s integrated marketing program, including the impact on business economic success.
• Cite any sources you use.
• Be sure your analyses present a focused purpose through strong organizational skills. Also be sure to present evidence through strong paraphrasing/summarizing and appropriate tone and sentence structure.