WU Tender Greens Restaurant Group Paper
Description
PART 1
(1) Read and ponder the Tender Greens: Can They Keep the ‘Green’ Promise in Beef Sourcing? case (found in your Ivey case packet).
(2) Compose an executive summary style, written case brief to address the following questions. Avoid re-hashing facts from the case. Just dive straight into the questions.
- What are the core challenges in this case, the central pricing and distribution issues? Barriers to expansion?
- What are the strengths and weaknesses of Tender Greens?
- What are the threats and opportunities facing the restaurant group?
- What could have done better?
- What actions would you recommend to Oberholtzer and the other co-founders regarding distribution (e.g., centralized or de-centralized), estimating demand, purchase quantities, and pricing vis-vis East Coast expansion? (Work some numbers!)
- Justify your recommendations on the basis of quantitative analysis as well as principles of distribution and pricing. (In other words, pply7hat you have learned from this module. Additionally, note that it is strongly encouraged that you crunch the numbers before recommending anything.)
PART2 MGT
- Post- apartheid South Africa presents a great challenge to international firms seeking to do business in the Outside of the major cities the infrastructure is not well developed. Many poor people living in the townships lack transportation, electricity, and refrigeration. That makes food shopping difficult. The income disparity between people living in the townships and people in the cities is huge. Infrastructure development and supply chains present serious challenges to firms entering the market. Some multinational firms have struggled to enter the market, but there is a growing domestic movement towards self-reliance and entrepreneurship. These two cases point to opposite extremes in the marketplace. Walmart is the worldàlargest retailer but, as we¥ already seen, they have struggled in many markets. Awethu has taken on the extraordinary challenge of developing South African businesses, especially those coming from the townships and the most economically disadvantaged areas.
- What is Awethu doing right? What is the source of their success? How does culture play a role? what are the challenges? What could Walmart learn from them? What has been Walmartàbiggest problem doing business globally? How does culture factor into the success or lack thereof for these two companies? How have the aligned themselves with South African culture? what startegies do you recommend for success?

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