WU Mykonos Taverna Case Study
Description
(1) Read and ponder the assigned case: Influencing customer behavior: Mykonos Taverna
(2) Compose an executive summary style, one-two page written case brief to address the following questions. Avoid re-hashing facts from the case. Just dive straight into the questions. (NO CITATION) No double spacing
- What is the core challenge in this case, the central marketing/behavioral issue?
- What are the main drivers of these challenges?
- What are important decision criteria to be satisfied? Health is important, but so is customer retention and revenue growth. How should Mr. A prioritize to find a happy balance?
- What should the mask policy be? Why? (Justify.)
- How’d balance policy and customer retention?
- Identify important marketing strategies you learned after reading the article
- How should the policy be framed and communicated? Please suggest an exact wording.
Explanation & Answer:
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