Marketing Strategy
Develop a response using the following to guide you:
– Identify a product/service of your choice.
– Provide the description of your product (at least 250 words) and market (at least 250 words).
– Identify your segment, target market, and positioning strategy (at least 250 words).
– Develop a SWOT analysis with at least four points for each dimension.
– Develop a PESTLE analysis with at least four points for each dimension.
For any information you reflect within this assignment, ensure a citation. You must include at
least six (6) academic sources for this assignment. If possible, use resources from outside of the
USA and include perspectives from different countries, contexts, and cultures.
Format for Written Assignments
The following are formatting guidelines, which are expected to be used for each written
assignment:
– 3 Page Paper
– APA style formatting is required for each written assignment. Please use the APA 7th edition.
– All papers are to consist of original composition, double spaced, 12 type font in Times New
Roman.
– The page length requirement does not include the title page, abstract or reference pages.
– Papers should begin with an introduction and should end with a conclusion.
– The body of the paper must include citations according to the APA style format.
– Every assignment should contain at least six references.

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