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ASSIGNMENT: Informative Presentation and Outline
Purpose: To demonstrate your ability to (1) apply the three-step process to preparing and presenting a
presentation, (2) conduct research to provide credible information, (3) organize your thoughts in a
logical and appropriately formatted outline, (4) create slides to illustrate and reinforce the
presentationàconcepts, and (5) present conversationally (without reading off notes or slides)
conveying clear ideas and providing the audience with ethical information.
This assignment links to course objectives 1, 2, 4, 6, 7, 9, & 10.
Points: The presentation, including PowerPoint slideshow, is worth 100 points, and the outline is worth
100 points.
Audience: Career-focused junior- and senior-level business students attending Florida Atlantic
University.
Your Role: Assume you have been working for 2-5 years for a (real) company/organization that
interests you. You may wish to choose the company you currently work for. Your company has
been invited to participate in the Business Showcase event sponsored by FAUàCollege of
Business. This formal event includes company presentations and networking sessions with local
business professionals. Since you are an alumnus of Florida Atlantic University, your boss has asked
you to deliver a brief, informative presentation that informs juniors and seniors in the College of
Business about your organization. To prepare for this presentation, you will conduct research on
your chosen companyàbackground, operations, and other relevant cultural aspects that you find
interesting and attractive about your company. You will organize this information into an outline,
which will serve as your presentationàfoundation.
Your Task: Follow the outline template provided with this assignment and develop a 5- to 7-minute
presentation covering the following information:
1. To demonstrate your credibility, in the introduction, be sure to describe your position, which must
be a real position within the company that you are qualified for based on your degree.
2. Briefly summarize relevant company history. Most of your presentation should cover current
operations: number of employees, locations (maybe target markets and revenue); products and
services; and unique culture and attributes. For culture and attributes, consider corporate social
responsibility, philanthropy, employee perks, community involvement, office atmosphere and
philosophy; in other words, what do you find interesting/appealing/unique about your
workplace?
3. Invite questions.
As well as your factual research, include real examples, personal experience/insight, and relevant
anecdotes to make the information interesting to your audience.
Part 1: The Outline
Use the outline template provided with this assignment for the specific requirements of your
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presentation. You will use the direct approach since your audience is interested in what you have
to say.
Since the presentation is 5 to 7 minutes, you, need to follow this sequence: (1) gain the audienceÊattention; (2) introduce yourself and establish your credibility; (3) preview the key points you,
cover; (4) provide support for each point (e.g., facts, statistics, authoritative quotes); and (5) end by
summarizing the key points and leaving the audience with a memorable impression of what you
communicated. Invite questions. See the Informative Presentation Outline template for details.
Before you¥ ready to create your outline, you, need to choose a company and find your
information. Below are some resources to get you started:
fficial company websites: The official company website typically provides information regarding
the organizationàhistory, employees, locations, specific operations (products and services),
professional opportunities, and other valuable information.
lassdoor, http://www.glassdoor.com: This website provides employee reviews of companies,
job postings, regular articles about different companies#ultures and hiring practices.
ortune, http://fortune.com/best-companies/: This website publishes an annual p0 Best
Companies to Work for,ist, which is heavily consulted by college students, recent graduates,
current employees, and other interested parties.
iversityInc., http://www.diversityinc.com/: This website publishes an annual /p 50
Companies for Diversity,ist, which is often mentioned by other media outlets when they
praise (or criticize) the degree of a companyàdiversity.
orporate Knights, https://www.corporateknights.com/reports-landing-page/ This website
publishes the annual p0 WorldàMost Sustainable Corporations,ist as well as lists of top
ranked corporate citizens for Canada (itàa Canadian publication) and ¯reign#ountries
(including the U.S.).
.S. government agencies:
o https://www.usa.gov/federal-agencies/
o https://www.usajobs.gov/
fficial 10-K reports: All public companies are required to file an annual 10-K with the Securities
and Exchange Commission (SEC), which provides substantive details regarding the companyÊperformance over the past year as well as information regarding its mission, products, services,
organizational structure, target markets, and other relevant aspects. These forms can be found
via the official company website or Google.
IMPORTANT: Be sure to keep track of all the sources you use, so you can create an accurate, APAformatted reference list and corresponding in-text citations (parenthetical references). At least three
sources should be included for an accomplished outline.
Part 2: The Presentation
You, have 5 to 7 minutes to present (plus time for Q&A). Your presentation must include
PowerPoint slides. Your presentation should demonstrate your ability to apply the concepts in
our textbook 3ee Chapter 14:
? Present your information following the assigned outline structure.
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Assume your role as a representative of your company.
Provide specific and credible information (details and attributed facts).
Appeal to the needs of the targeted audience (which should be easy for you!).
Use, if you like one relevant, clear, concise, correct PowerPoint slide.
Speak fluently (minimal filler words, e.g., ah, um, ok, like, you know); project your voice; use vocal
inflection that demonstrates interest, emphasizes key points, and differentiates ideas.
Use facial expressions and hand gestures that naturally reinforce and illustrate what you are
saying and project confidence.
Establish direct eye contact with the audience throughout the presentation (minimally glancing
at notes or visuals).
Dress professionally in keeping with the purpose, occasion, and audience.
Speak extemporaneously. Your delivery should not be memorized or scripted.
For grading for this assignment, refer to the rubric.
Your Name/Page 1 of 1
Informative Presentation Outline
General Purpose: To inform.
Specific Purpose: As a result of this presentation, my audience will ‰. Introduction
BE SURE to delete my instructions,
parentheses, italics, examples, etc. from your
final versionµst use the format and bolded
headings. The rest should be your
information. START by deleting this text box.
A.
B.
C.
II. Body
A. (1 2 sentences stating your purpose or main point about the company background
you will present in this section.)
1.
2.
3.
Don forget to include transitions to logically link sections.
B. Write a complete sentence to state the purpose OR overall point you are making in this
section.
1. Sub-points should be phrases/wordsµst enough to make clear the main point.
a. (You have to determine how many sub-points and details you need. Delete/add
numbers and lowercase letters based on your content choices.)
b.
c.
2.
3.
C.
III. Conclusion
A. Summarize your key points.
B. Leave the audience with a memorable impression of what you communicated.
C. Invite questions.
IV. Reference List

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