Wilbur Wright College Skimming Price Approach for a New Product Marketing Questions

Question Description

Answer these questions

Under what conditions would a smartphone manufacturer adopt a skimming price approach for a new product? A penetration approach? (150 words)
Select a service of your choice from the following: a hotel, a restaurant, or an airline brand. Discuss how the Four Is of services apply to this service. What are some properties of this service that a typical consumer of this service may evaluate (in the context of the consumer purchase process)? (225 words)
For the product ideas you came up with in (ALDI product-line extension or expansion) , assume you are in charge of deciding the appropriate promotional mix (not marketing mix).
- What are the advantages and disadvantages of using each of the several alternatives available for promotion for this product?
- What will your final promotional mix look like and how would you use each item in the mix for your product launch? 300-350 words Note: Your answer should be an explanation of decisions you would make for this specific product, and should not be a general discussion.

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