Westcliff University Global Marketing Plan for The Hospice Essay
Question Description
In a 3 to 5-page, APA-formatted, written report, address the following issues:
In regard to the hypothetical firm you previously referenced in your response to CLA1,
describe the manner in which you would proceed if your product/service is quickly
accepted by the local marketplace and you decide to market it globally in two very
different countries.
? Explain:
o (a) the anticipated varied acceptance of your product/service in the two
targeted countries and
o (b) what changes you would make in the product/service if any, to
accommodate the cultural differences.
? Describe the best you can what differences would occur in your marketing by country
so as to be more sensitive to cultural differences, if any, in the two (2) selected
countries.
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