Research catholic target market adoption and usage of social media for target marketing
opportunities.
1. Conduct an analysis of their present presence on social media:
In addition to having a channel on YouTube, Worldwide Marriage Encounter is also active on
the social networking sites Facebook, Twitter, and Instagram. They promote their events
through their social media platforms, share their tales with their fans, and engage in
conversation with their followers. They also share stories and quotations that are meant to be
motivational and relate to marriage and relationships.
2. Determine the audience for which you are writing and recommend various strategies to
engage with them:
Married Catholic couples who are looking to deepen their relationship make up the core of
Worldwide Marriage Encounter’s target audience. Worldwide Marriage Encounter could
produce material such as interactive quizzes, polls, and surveys; educational resources such as
blogs and videos; and special offers and discounts for their events in order to pique the interest
of this audience. They also have the option of developing content that is exclusive to their
target market, such as providing guidance and recommendations for married couples.
3. Conduct research on targeted techniques that are effective:
Worldwide Marriage Encounter can more effectively target its audience through the use of
social media platforms by targeting its audience based on the interests, location, and
demographics of its audience. They also have the ability to deploy retargeting advertising and
set up campaigns in order to communicate with a particular demographic. In addition to this,
they have the option of utilizing statistics gleaned from social media platforms to evaluate the
success of their efforts.
4. Create a strategy for using social media:
The social media plan for Worldwide Marriage Encounter ought to contain a strategy for
coming up with content, targeting that content, and measuring its effectiveness. They need to
provide material that is pertinent to their target audience and make use of the analytics that
are readily available on their social media channels in order to determine how successful their
campaigns are. Additionally, they should develop campaigns that target their audience based
on the demographics, interests, and locations of that population. Moreover, they should make
advantage of retargeting advertisements in order to communicate with their intended
audience. To increase its use of social media for target marketing, develop a wide range of
outreach initiatives such as youth-focused initiatives and programs that support the education
of young Catholics. Take an active role in providing digital resources and content to its target
audience, such as free online courses and webinars.
In general, Worldwide Marriage Encounter is able to make use of social media to reach its
target audience and increase interaction. They may expand their reach and the number of
people who engage with them by developing content that is specific to their target audience
and employing efficient targeting tactics. In addition to this, they have the option of utilizing
statistics gleaned from social media platforms to evaluate the success of their efforts.
WWME Social Media Activity Update:
The chart above shows a comparison of the number of followers and the number of
publications between the Facebook account with the WWME accounts of other locals. This
analysis examines the quantity of followers and posts on WWME’s social media accounts,
providing insights to develop a strategy that can enhance engagement, increase the
frequency of posts, and grow the number of followers on WWME’s Facebook page.
Additionally, this analysis can help us understand the content and publishing approach
utilized on other social media platforms. Below is an outline of the data pulled on each
WWME chapter.
WME Albany/Connecticut/W. Mass/Vermont Facebook page was created in
January 2015 with over 600 likes and followers. The page posts more than four
times a month.
WME Colorado Instagram page has over 1,100 followers and has been posted
180 times.
WME Worldwide Marriage Encounter Instagram page has over 2,500 followers
and has been posted over 200 times.
CWWME Twitter page has over 250 followers and has tweeted over 4,000 times
since joining in 2011.
Overall, these local encounters are active on social media and use multiple platforms to
engage with their audience. Their content varies, but they all focus on promoting events,
sharing resources related to marriage and family, and inspiring couples.
It’s also worth noting that each of these local encounters has a different number of followers
and engagement rates on their social media platforms. For example, the WWME Colorado
Instagram page has more followers than the WWME Albany/Connecticut/W.
Mass/Vermont page, but the latter has more likes and followers on their Facebook page.
This is due to various factors, such as regional differences or differences in shared content.
WWME Social Media Activity
The following data is an in-depth breakdown of WWME Western Massachusetts, Albany Diocese,
Vermont, and Connecticut’s Facebook posting and account activity:
osting Times: The posting schedule in the past two months revealed some gaps in posting
days, with only six posts published in December 2022 and January 2023. In addition,
posting times were not optimized, with most posts posted at 8am, when research indicates
that Many individuals do not check Facebook immediately upon waking up, which makes
this posting time inefficient.
ˆoliday and Event Posts: Most of their posts consist of holiday greetings for occasions
such as Valentine’s Day, Thanksgiving, and New Year’s, accompanied by relevant
hashtags. However, these posts have not generated much engagement, with only one or
two likes per post on average.
‰nspirational Quotes: There haven’t been many phrases or tips about successful
relationships in the last three months. The number of published posts containing marital
relationship advice and phrases has been relatively low, with only one post being published
in January 2023.
‰nformational Posts: Among the content they post are information about meeting times
and notice of meeting cancellation.
ther Posts: There are posts about meetings, photos of couples and photos from
churches
Difference of Worldwide Marriage from other WWME Local Encounters
Account activity for WWME for Rockford, Madison, Milwaukee on Instagram: Their account
activity is based on the publication of various posts, such as thread tips, in the coming days. They
post advice every day for a set period of time in order to draw attention to their account and gain
followers from the salvation of publishing a post with this explanatory phrase and hashtag.
User wmermm wrote: å want to help you live your Christ-centered marriage to the fullest and
live your best life in love! God shows us so many ways to love each other in the Bible. Want to
know a few of them?? Follow our posts for the next 10 days as we elaborate on 10 ways the Bible
teaches us to better love your spouse! #liveyourbestlifeinlove #wwme #marriage #Catholic #love
#sacramentccount activity for WWME Colorado on Instagram:Including hashtags in the posts is important
for spreading the posts and attracting a large number of people to your account, which leads to an
increase in the number of followers, so the Colorado state account includes hashtags in all of
post.
Account activity for WWME of Orange County CA: Their Twitter account is active as they are
putting up a promotion for their service with the website link included.
An example of promotion : èat better time than at the start of a new year to bring new
joy and excitement into your marriage! Consider attending a
#WorldwideMarriageEncounter Experience where you will learn new skills to bring that
joy and excitement alive! Visit wwme.org #WWME ˆowever,they are active in likes and retweets for accounts such as the (Diocese of
Orange Office for Family Life).
Screenshot showing their content on Twitter:

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