University of Miami Social Media Campaign on Water Pollution Research Paper

*Specify the Name and Goal of the social media campaign.

*Challenge(s) to be overcome through SM campaign

*Primary message or messages central to the campaign (what you want people to remember and share) – response to challenge(s)

*Create a 2-week social media calendar, justifying the selected platforms and posting schedule

*Attach 4 sample social media posts (representing all your planned platforms) with strategic content (based on your previous research)

*Include a sentence or two below each sample post explaining how the content is in line with your campaign strategy and target audience

*Include a sentence or two about why each sample post meets criteria for “sharable” content

Note: Posts may be mock-ups of more sophisticated content like videos or quizzes