Unit 3 Project

Unit 3 ndividual Project
Assignment Overview
Type: Individual Project
Unit: Product and Price
Due Date: Tue,3/14/23
Grading Type: Numeric
Points Possible: 50
Points Earned:
Deliverable Length: 1 page, doubleðaced, not including the title page and
reference page
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Assignment Details
Learning Materials
Reading Assignment
My Work:
Online Deliverables: Submissions
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Assignment Details
Assignment Description
You will create this assignment following the Assignment Detail instructions below.
Review the tutorial How to Submit an Individual Project.
Last week Unit 2, you completed the Company Overview. This week for Unit 3, you will complete the second page of the Marketing Plan Outline using the template. Please note
this is an outline with brief summary sections and not a paper. The section this week focuses on two critical parts of the Marketing Mix roduct and Price.
Use the Scenario below:
Review the product offerings of the company selected in Unit 2. This is the marketing mix of the company. Using the product mix make assumptions on pricing and product
offerings to address the following items:
Does the company offer products or services? Or both?
Describe the products/services offered by this company.
Discuss brand strengths, including logo recognition and brand equity.
What do you know about the companyàpricing strategy? Does it appeal to price only or quality buyers?
Describe how you would approach a pricing strategy for this company.
Determine if the companyàpricing strategy seems effective based on the information you reviewed.
Remember, next week in Unit 4. You will combine your work from Unit 2 and 3 with Unit 4, which will be your Marketing Plan Outline.
Submitting your assignment means, at a minimum, you will need the following:
Title page: The title should be in all capitals.
Length: 1!ge minimum
Body: This begins on the page following the title page and must be doubleðaced (be careful not to triple/r quadrupleðace between paragraphs). The typeface should
be 124. Times Roman or 124. Courier in regular black type. Do not use color, bold type, or italics, except as required for APA%vel headings and references. The
deliverable length of the body of your paper for this assignment is 3 pages. In¯dy academic citations to support your decisions and analysis are required. A variety of
academic sources is encouraged.
Reference page: References that align with your in¯dy academic sources are listed on the final page of your paper. Remember, the Reference page is not a
bibliography but a further listing of the abbreviated in¯dy citations used in the paper. Every referenced item must have a corresponding in¯dy citation.
Please submit your assignment.
For assistance with your assignment, please use your text, Web resources, and all course materials.
Grading Rubric: Maximum 50 Points
Grading Criteria
Deliverable requirements addressed? understanding of material and
presenteràmessage and intent are clear
Scholarly research that supports the writer’s position is properly
acknowledged and cited, and direct quotations do not exceed 10% of the
word count of the body of the assignment deliverable
Critical thinking: Position is wellµstified? logical flow? examples
Points
Followed assignment
guidelines and criteria
10 pts
Yes/Complete
Mostly
Not at all
Overall quality
10 pts
Excellent
Satisfactory
Needs
Improvement
7.5 pts
Yes
Partially
Not at all
Content is original with less
than 35% match
7.5
pts
Yes
36p%
51% or over
Position is justified with
examples
2.5 pts
Excellent
Satisfactory
Needs
Improvement
Presentation flows logically
2.5 pts
Excellent
Satisfactory
Needs
Improvement
Includes introduction and
conclusion
2 pts
Excellent
Satisfactory
Needs
Improvement
20 points
Title page, table of contents,
tables, exhibits, appendices or
15 points reference page included
5 points
Structure: Includes introduction and conclusion, proper paragraph formatting,
and reads as a polished academic paper or professional presentation, as
appropriate for the required assignment deliverable
Mechanical: No spelling, grammatical, or punctuation errors
Reading Assignment
Principles of Marketing: Chapters 9, 10, 11, and 12
Other Information
There is no additional information to display at this time.
Legend
Extra Credit
View Assignment Rubric
6 points
4 points
Presentation flows logically
2.5 pts
Excellent
Satisfactory
Includes introduction and
conclusion
2 pts
Excellent
Satisfactory
Needs
Improvement
Paragraphs are formatted
properly
2 pts
Excellent
Satisfactory
Needs
Improvement
Reads as polished academic
paper or presentation
2 pts
Excellent
Satisfactory
Needs
Improvement
Spelling and grammar are
accurate
2 pts
Yes
Partially
Not at all
Punctuation is accurate
2 pts
Yes
Partially
Not at all
Improvement

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