UNF Branding by Differentiation Questions

I’m working on a marketing discussion question and need support to help me learn.

Most marketing professionals might have kept branding intact and included the topic as an element of the promotion “P” instead. Regardless, branding is important to create a mental “short-cut” for consumers in the purchase process. A brand that is clearly differentiated from its competitors helps that “short-cut” to be memorable. Consider how Volvo’s point-of-difference around “safety” appeals to the segment of the luxury car market who are primarily interested in safety. Or, how easy interconnectivity among Apple products differentiates iPhone from its competitors.

Watch the Dirt Devil commercial below, then respond to these discussion questions:

1. Based on this commercial, how does Dirt Devil differentiate its vacuum cleaners from its competitors? Is it effective? Why?
2. Find and upload a commercial for another product or service in your response and identify how it is differentiated from its competitors. Is it effective? Why?

3.