UMASS BOSTON Walt Disney Discussion
Description
Here are the discussion questions for the Disney case:
- Have you experienced Disney in some way such as TV programming, movies, parks and resorts, merchandise, or video games? How did this shape your view of Disney?
- Are Walt Disney, Michael Eisner, and Robert Iger strategic leaders? Why or why not? Where would you place them in Jim Collins’ Level-5 Pyramid? (See the HBR article – link on Blackboard.)
- How did Disney create its uniqueness in the Media and Entertainment Industry?
- Looking at the Case, what strategic pillars did Robert Iger put into place to grow Disney into the world’s largest Media and Entertainment Company? Tell me about each strategic pillar and explain how, or, if, this pillar is important to Disney’s future. There are videos about Disney’s strategic pillars. Are they the same as in the case? If they are different, what happened?
- How is the Media and Entertainment industry being disrupted?
- What are Disney’s biggest strategic challenges? What recommendations would you give to Robert Iger to address the challenges?
- The Case was written in 2017 and it asks: Where should the Disney Board of Directors look for the next CEO: Silicon Valley, Global Brand Management, Hollywood, or somewhere else? What do your recommend?
- After the case was published, Dinsey hired a new CEO. Where did he come from? How did it work out? What do you think Disney should do about a sucession plan?

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