UCLA The Value of Event Sponsors Negotiations for Event Management Discussion
Question Description
I’m working on a management discussion question and need a reference to help me learn.
In this discussion post, you will outline the value of securing and maintaining event sponsors. Successful sponsorship deals combine the knowledge you have about your event with the information you have about your target sponsor. Please do not forget that each negotiation is a value proposition where both parties bring some level of value to the relationship. Select an active event/venue sponsor agreement and discuss the value both parties bring to the table.
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