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UCLA Marketing Paper

Description

The current assignment is for you to write a few sections of your final paper, mainly the introduction and one literature review section of it.  The purpose of this assignment is to get you to start writing your final paper, and for me to be able to provide some initial feedback for you on these sections of your paper.  This paper should be around 5-7 pages.

Introduction: Your paper should begin with a short introduction that explains why the topic you have chosen is important and interesting and forecasts the main argument of the paper.  Your introduction should also provide a clear roadmap of what you will present in your paper.

Literature Review: The current assignment should showcase ONE of the sections of your literature review as it is described here:

The main body of your paper should be organized conceptually using APA heading styles.  Include at least three sections with three or four studies in each section.  Each section should have a key point, argument, or finding that is supported by the studies you choose. Refer back to your final paper outline to keep your ideas organized.   Make sure each section has a brief introduction and conclusion that summarizes the main findings in that section.

For each study that you include, provide a thorough description about how the study was conducted and then give the results of the study. Be sure to link the main finding to the key point of that section. Make sure you use transitions between studies to show how they relate to each other.

Analysis/Recommendations: The final section of your paper should be a summary of the literature you reviewed.  What do we know about your topic based on the literature taken as a whole? Discuss the implications of the research and findings for communication practitioners working in this topic area. Based on what we know, what would you recommend as action steps that communication practitioners can use to improve the situation?  What would you say to someone who is working in this area? For the purposes of THIS paper, please provide some initial conclusions from your literature review; enough to give me a general idea of what types of main points you plan to address in your analysis section.

Explanation & Answer:

6 Pages
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