UA Using the Technology and Media in The Entertainment Industry Paper

Formulate a unique and thoughtful critical response on the topic of this Module that includes ethical, sociological, and legal analysis (include WC, KEY, intext short-citations, and a Reference section at the end). 

how the NIL is affecting colege sports because coaches are getting paid more through sports 

Turning to college sportsarch certainly is adness7hen you consider the NCAAàTV deal to air the tournaments is worth $1.1 billion/yr., over 150 coaches make more than $1 million/yr., and college athletes can now engage in endorsement deals (NIL). Decades of research, lawsuits, and advocating went into securing the rights the athletes now enjoy. Still, they are not paid. The NCAA (collectively, member schools) has/(have) crafted a price-fixing scheme (known as the thletic scholarship`to fix the cost of the athletes,abor (see Alston, 2021, specifically Justice Kavanaughàconcurring opinion wherein he calls the NCAA a onopsonyn

At this point in the semester, we are examining the existing system (K4) and asking whether it is healthy or needs reform.(ToJ) will come in handy in understanding and assessing the well-being of these systems.We¥ examined the modus operandi of the NFL; now we turn our attention to the NCAA.From an ethical perspective, is this system operating with integrity? Is it fair, just, and honorable?(K5) and (K6) challenge us to examine (K4) (T) and move in the direction of progressive change (S).(K5) actions consist of working through (K4) (i.e., athlete lawsuits, union efforts, and Congressional interventions are good examples) (AT).If (K5) actions fail to produce (S), then reformers may be forced to bypass (K4) in the form of, say, protest (K6 action, i.e., the Missouri football players2efusal to practice or play until the issue of racism was adequately addressed by university leadership) (AT) to reach (S).

Feel free to pull in current events on this issue to bolster your comment.

Key:

NIL = name, image, likeness

K4 = the existing system

ToJ = theories of justice

K5 = social contract

K6 = universal principles

T = thesis

S = synthesis

AT = antithesis