Two slides of PowerPoint

Please make it as simple as possible. don’t write advanced words just basic  also we’re only doing the first Q 

Conduct a SWOT analysis of the WWE brand. For this exercise, examine the information in the case study, but also undertake your own research. Make sure to highlight the unique characteristics of this global sports entertainment provider and to discuss how those can become an advantage or disadvantage for the company. Also, scan the sport, entertainment, and business landscapes for current trends and identify growth opportunities for WWE along with competitive forces and other environmental factors that might threaten the company. We would expect that you would acknowledge the recent sale of WWE to Endeavor in your analysis..       

Final Exam: Case Study Analysis 

1. For your Final Exam, you will work in groups of four or five to analyze the following case study:

Apostolopoulou, A., Kaplanidou, K., Patrick, M. L., & Papadimitriou, D. (2022). (en. Now. Forever. Together. Strengthening consumer engagement with World Wrestling Entertainment (WWE). In B.G. Pitts (Ed.), Case studies in Sport Marketing (3rd Ed.) (pp. 43-60). FiT Publishing.

After reading the case study, which focuses on the engagement of domestic and international WWE consumers with the brand, consider the following tasks-questions:

Conduct a SWOT analysis of the WWE brand. For this exercise, examine the information in the case study, but also undertake your own research. Make sure to highlight the unique characteristics of this global sports entertainment provider and to discuss how those can become an advantage or disadvantage for the company. Also, scan the sport, entertainment, and business landscapes for current trends and identify growth opportunities for WWE along with competitive forces and other environmental factors that might threaten the company. We would expect that you would acknowledge the recent sale of WWE to Endeavor in your analysis.

Discuss how the 2021 transition to the Peacock streaming service is expected to impact WWE and its consumers positively or negatively, including any necessary adjustments to WWEàcontent to fit Peacockàstandards and audience.

In 2021, WWE launched a new brand campaign with the tagline (en. Now. Forever. Together.)ntended to highlight the importance placed by the company on unity and inclusion. With that message in mind, how can WWE use its move to a more mainstream platform (Peacock), in addition to existing coverage on USA Network and Fox, to expand its reach and attract new consumers to the brand? For this question, consider also those who used to follow WWE in the past but no longer identify as fans: how can WWE re-engage with those consumers?

Data shared in this case study show that about one fourth of WWE consumers are women. Identify specific strategies that WWE marketers can use to engage with and grow the female consumer market.

Review information offered in this case study about the engagement of international consumers with WWE. Research all the ways in which WWE grows its brand globally and discuss strategies that company executives can employ to further engage with international fans. In your recommendations, propose ways in which the company as a whole, as well as individual Superstars can increase interest levels and strengthen support for WWE among international audiences.

Your analysis and recommendations should be documented in a PowerPoint presentation (one presentation per group). Since there will be no accompanying report, make sure to include as much relevant information as needed in your slides. We are looking for fully developed recommendations that are supported by case facts and your own research. You are also required to have in-text citations and present your complete reference list at the end of your presentation. Every member of your group should contribute to this project in a meaningful way. All group members will receive the same grade. Your PowerPoint document is due on BlackBoard no later than 3:00pm on Tuesday, April 25.

In addition, a representative from each group will offer a 3- to 5-minute summary of their analysis, including the top recommendations from the group.