Triple Bottom Line MKT3301
Description
- Read the section in chapter 1 on the Marketing Concept and Triple Bottom LineThe triple bottom line is a measure of an organizationàeconomic, social and environmental outcomes !s a measure of long-term success. Read the section in the text which explains both the marketing concept and triple bottom line.Questions:1. What is the relationship between the marketing concept and the triple bottom line (10 pts)2. Explain how your employeràactivities can be categorized in the triple bottom-line measures as outlined in the questions below. Make sure to identify the organization* (10 pts). Economic factors – What factor is used to measure of success for your firm and how well does the and is marketing concept useful to them?(The objectives will depend on whether the organization is a profit or nonprofit entity )Social – Explain the social consequences achieved by the organization Environmental – Is this important for the organization in terms of how it does its business?3. Overall, how do you rate the performance of your employer on the triple bottom line measures — excellent, good, fair or poor? Please explain why. 10 pts)4. What do you think the organization needs to change to improve its performance on the triple bottom line measures? (10 pts)*If not employed you can use a former employer.
Explanation & Answer:
4 Questions
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