Trine University Impacts of Marketing on Consumer Experiences
Question Description
This week we are learning about the 4Cs. One of these 4Cs is the consumer. Each one of us is a consumer. As a consumer, think about a time that you had a really great experience with a company. Now think about a time, that you had a poor experience with a different organization. How did your experience change your perspective of each company? Which of the 4Cs impacted your overall view of the organization? In 250 or more words, reflect on these two experiences. How does marketing impact consumer experiences?
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