The University of Alabama Learning Engagement Discussion
Description
Select a firm you will analyze in this class in various exercises. It should be a B2B company you are knowledgable of in an industry that interests you.
1. Assess the business model of the company you chose. Develop a list of the particular skills, resources, and strategies that are especially important to the selected firms strategic position. Give particular attention to those skills, resources, or characteristics that competitors would have the most difficulty in matching.
2. Describe why a B2B firm, such as your company, that plans to enter a new market segment may have to realign its internal business processes to succeed in this segment
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