Swiss Business School Emirates Airlines Case Study

Choose a brand in Middle East/North Africa (MENA) region and conduct a marketing audit.

if you choose the band please explain what are they doing?and how? how they are talking to people?

what are trying to solve? history of industry? what are the future?

here are some instructions in how to explain the answer for Questions number 4,5,6,7:

4. question pf PASTLE analysis (what are the positive or negatives)?

5. who are they are targeting? are they okay by targeting this population? and why? why you chose them?

6. positioning: how they are trying to position themselves in the mind of consumers? maybe the language they choose to speak 

7. make 2 recommendations for this company as a marketer? looking into the framework or staffing what would you change and why?