pick one of the following brands: 

Spotify

MYOB

RAA

Grill Burgers

Part A: Provide an analysis of the brandàcurrent content marketing strategy (Approx. 350-400 words)

• In this section, provide an overview and analysis of the brandàoverall current content marketing strategy. Things you can consider:

Provide an overview of the brand and its current content marketing strategy

• Explain what content platforms the brand is using. Is it appropriate for the brandàaudience and product category (based on your research of the brand)?

Are there any content platforms that the brand is not currently using or not using effectively?

• What are the brandàcontent pillars? Is it favourable to the audience?

Consider the frequency and timing of content pieces

Part B: Provide an Analysis of Three Content Pieces from the Brand (Approx. 250 words per content piece)

• In this section, provide a detailed discussion and in-depth analysis of the three content pieces. Things you can consider:

Can you identify the audience persona based on the characteristics of the content? Is the content appropriate for the brandàaudience persona(s)?

Can you identify which stage of the customer journey the brand is targeting? Is it effective/ineffective?

Are there any metrics available that you can use to assess the brandàperformance?

How are they using brand storytelling? Consider their use of point of view, tone, characters, plot, etc.

Include screenshots of the content pieces and any comments/metrics that are available to support your discussion. Preferably content pieces should be different to allow for depth in your discussion.

Part C: Recommendations (Approx. 300 words)

Based on your analysis of the brandàoverall content marketing strategy and three content pieces, what recommendations would you make for the brand to improve its content marketing? Ensure that your recommendations are justified and based on the discussion in your analysis.

•  For the brand choice, I prefer Soptify or Grill Burgers.