Strayer University Missed Opportunities Case Study

Case Study – Missed Opportunities

Read the case study: Missed Opportunities.

Assignment Instructions

Write a 4–6 page paper in which you:

1. Examine the pros and cons from the perspective of CrestviewHospital of the placement of its new billboard directly adjacent toBriarwood Medical Center. Interpret the reaction of customers and othercommunity stakeholders to the billboard postings.
2. Use competitive marketing entry strategies to suggest theaction that Briarwood Hospital should undertake to counter the messagesin the new Crestview Hospital Billboard postings.
3. Recommend the marketing communication strategy or strategiesthat both Crestview and Briarwood Hospitals should employ. Justify whythe Governing Board of both hospitals should take a proactive role inpromoting and implementing effective marketing strategies.
4. Assess the value of the various marketing research tools thatBriarwood and Crestview hospital could use to promote effectivemarketing communication strategies. Justify your response.
5. Use at least five quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

The specific course learning outcome associated with this assignment:

• Propose competitive marketing entry strategies, communicationstrategies and marketing research tools for health care organizations.

.doc file