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MODULE 03: CRITICAL THINKING ASSIGNMENT“>MODULE 03: CRITICAL THINKING ASSIGNMENT
Industry Analysis (100 points) Chapter 3 and Chapter 4
To prepare for this assignment, review Figures 3.3, p.65 from your textbook. Complete an Industry Analysis for two different industries then compare these industries by answering the following questions.
- Detail a PorteràFive Forces framework with a graphic representation, like Figure 3.3, (p.65), and a written explanation in relation to the Five Forces for both industries.
- Use the results from the PorteràFive Forces framework to explain the reasons why profitability is what it is in the two different industries expressed as high, intermediate, or low.
- Explain the structural features of that industry that generate either high or low profitability.
- How are structural changes likely to impact competition and profitability in these industries? Is this industry attractive for investment? Why or why not?

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