St Johns University Continuation of Business Project Strawberry Jelly Brand Paper

times new Roman, I¥ also included what I wrote previously about the strawberry jam product I`creating for the class. Hereàwhat need to add to the plan:

Part One: Please write 2.5 pages on the following segment of the business plan:

• • Target Market – who are they and why did you choose them
  • Market Needs – why does this market need your product or service

3 Year Market Size Projection and Trends (top down or bottom up) – Where do you plan to start and then expand and why? Give basis for your rational?

Part Two: Industry Analysis, 2.5 pages and 1.5 spacing

• Major Industry Competitors (Name 2 or 3 jelly competitors)
• Competitive Advantages
  • What will make this business different? More affordable? What are ways that we will give back to the community through jelly purchases?
• Marketing Targets and Strategy