Sofia University Marketing Applications and Job Mapping Questions
Question Description
Answer each question, edit your answers to be clear, concise, and grammatically/mechanically correct.
- Why are buyer personas relevant to marketers and what are some marketing applications that benefit from buyer personas?
- Explain the underlying rationale for the jobs-to-be-done theory. How does one perform the task of job mapping?
- What are two inputs that go into the design to value approach. What is the relationship of design to value to consumer perceived value?
- Describe how a customer journey facilitates customer experience management.
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