Question 1

______ allows you to have a distinguishable voice and community on social media.

Group of answer choicesBrand presence

Brand voice

Personal brand

Personality

Flag question: Question 2

Those who are successful in establishing their presence on social media also have strong ______, which are groups of individuals who come together based on similar interests and experiences

Group of answer choicesambassadors

communities

influencers

brands

Flag question: Question 3

Reputations are important to note for social media professionals. Reputations are all EXCEPT ______.

Group of answer choicesfragile

stable

influenced by word-of-mouth

evolving

Flag question: Question 4Question 

______ is uniquely memorable and a key attribute others look to for a social media presence.

Group of answer choicesBrand voice

Appearance

Tone

Personality

Flag question: Question 5Question 

Tyrion is striving to distinguish himself in the Targaryen Agency as a social media strategist. He wants to make sure all of his profiles are the same and heàsharing content that reflects his expertise in the field. What is Tyrion trying to do?

Group of answer choicesHeàtrying to interject his personality into his social media presence

Heàtrying to interject his family roots into his social media presence

Heàtrying to embrace consistency in his social media presence

Heàtrying to interject his brand voice into his social media presence

Flag question: Question 6Question 

Diana Prince is considered to be a leading voice in team leadership for Instagram. Her experiences in working with teams over the years has allowed her to develop this reputation for herself in the social media industry. What has Diana built for herself?

Group of answer choicesSheàdemonstrated her level of consistency in the field

Sheàdemonstrated her level of expertise in the field

Sheàdemonstrated her level of intelligence in the field

Sheàdemonstrated her level of advocacy in the field.

Flag question: Question 

______ focuses more on the key group of people a person or brand wants to reach.

Group of answer choicesContent strategy

Attribute strategy

Community-based strategy

Audience strategy

Flag question: Question 8Question 

Tools that can be used to create content for social media professionals include all EXCEPT ______.

Group of answer choicesHemingway App

Talkwalker

Adobe Spark

Canva

Flag question: Question 9Question 

You have to determine what you can bring to the table either as a ______ (covers a broad overview of social media at a macro level) or a ______ (focusing on one or more areas in particular in social media at the micro level).

Group of answer choicesgeneralist; specialist

specialist; generalist

creative; collaborator

collaborator; creative

Flag question: Question 10Question 

For the purpose of content marketing, the ______ portion of strategic planning focuses on how content marketing can help achieve certain goals and objective

Group of answer choicesstrategies

tactics

situational analysis

messages

Flag question: Question 11Question 

What is content marketing?

Group of answer choicesIt is a systematic collection of information to share with audiences online.

It is the creative approach to distribute conten

It is the strategic marketing approach focusing on creating and distributing content online.

. It is the promotional approach to advertise content.

Flag question: Question 12Question 

There are many reasons why it is important to have a content marketing strategy for a social media campaign. All of these are valid reasons EXCEPT ______.

Group of answer choicesit provides assets for the social media campaign to use

it helps create a strong brand awareness for the brand

it helps gain a reputation in the field as a great resource

it is a trendy area to get into because it helps generate immediate sales

Flag question: Question 13Question 

______ content focuses on tying into the overall brand voice and reputation, so they are one and the same

Group of answer choicesEvergreen

Alignment

Strategic

Visual

Flag question: Question 14

Lacee and Abbie are two interns with Cinnabon for the summer. They are asked to come up with a content marketing strategy for the brand. Before deciding on what they need to create, what is the first step Lace and Abbie need to take?

Group of answer choicesThey need to test out the Cinnabons for research purposes.

They need to research and determine what are the current trends in content marketing

They need to conduct a content audience to determine which assets that have worked before.

They need to brainstorm more ideas that are lit for Generation Z audiences for the brand.

Flag question: Question 15Question

Michael is working with Papa Johnàas a new social media account executive. He meets with Leah, his boss, and she says that there are some guidelines he needs to review to ensure everything that is going out on their corporate channels is consistent and in the appropriate brand style. What does Michael need to review?

Group of answer choicesHe needs to review the content strategy for Papa Johnî

He needs to review the creative messaging for Papa John/p>

He needs to review the strategic plan for Papa Johnü/p>

He needs to review the content calendar for Papa Johnü/p>

Flag question: Question 16

______ focuses on coming up with innovative perspectives that have not been adapted yet in a social media pla

Group of answer choicesContent strategy

Content ideation

Content marketing

Content planning

Flag question: Question 17Question

Working with influencers like Shonduras and the Utah Jazz would be examples of influencer relations, which is a component of ______ media.

Group of answer choicesshared

owned

paid

earned

Flag question: Question 18

What are the types of content that can be created on social media?

Group of answer choiceswritten

written and audio

written, audio, and visual

written, audio, visual and graphic

Flag question: Question 19

The process of sorting through large amounts of content to present the best posts in an organized and professional manner is called ______.

Group of answer choicescontent curation

content strategy

content ideation

content promotion

Flag question: Question 20Question 

What would be some questions you would want to ask about content marketing before deciding which content to focus on?

Group of answer choicesWhat content drove the most views and traffic?

What content got the highest engagement?

all of these

What content was linked and referenced by others?

Flag question: Question 21Question

. ______ is a wide range of online, word-of-mouth forums including blogs, company-sponsored discussion boards and chat rooms, consumer-to-consumer e-mail, consumer product or service ratings websites and forums, Internet discussion boards and forums, microblogs.

Group of answer choicesTraditional media

Digital media

Social media

Creative media

Flag question: Question 22Question

______ and ______ need to emerge for people to understand the importance of social media.

Group of answer choicesEngagement; interactions

Metrics; data

Conversations; relationships

Paid media; earned media

Flag question: Question 23Question 

______ focuses on allowing users to share and create information, disseminate ideas in various forms, share content, and respond to these pieces of content to create a consistent image across the different platforms.

Group of answer choicesProfile

Online persona

Avatar

Personal brand

Flag question: Question 24Question 

User-generated content focuses on ______.

Group of answer choicescontent that is branded and used by the corporation

content that is created by the user

content that is branded and used by tcontent that is created by the brand

content that is created by the user

Flag question: Question 25Question 251 pts

What is considered to be thought leadership?

Group of answer choicesDisseminating only certain types of content on certain platforms that get the most traction and viewership.

Posting content that others have shared on your own account and for your audiences.

Brands, individuals, and organizations can become experts in their area as they continue to produce, share, and create content where they become the go-to resource for innovative ideas, persuading people to take action in response for their created content.

Creating social media profiles and stating to the world you are a leader in the business with titles such as change evangelist, gurus, and social media expert.

Flag question: Question 26Question

The time and frequency of posts are one of the main categories to consider. This is classified as ______.

Group of answer choicesaudience

analytics

voice

purpose

Flag question: Question 27

Gary Vee, or otherwise known as Gary Vaynerchuk, has created his presence in the industry due to his active and branded form of storytelling with videos through his videographer, DRock. This is called ______.

Group of answer choicesblogging

content creation

vlogging

research

Flag question: Question 28Question 

Visual content that is considered to be snackable seems to live on most platforms like ______.

Group of answer choicesLinkedIn and YouTube

Instagram and TIkTok

Twitter and Instagram

Facebook and Twitter

Flag question: Question 29Question 

Data collected by the social media professional are called _____

Group of answer choicesmetrics

updates

information

research

Flag question: Question 30Question 301 pts

Identifying followers on given social media platforms gives the social media professional what types of benefits

Group of answer choicesThey are the must have audience members to target for a campaign.

They are real followers and bots that engage with your content.

They get the sense of their vanity metrics

They get a snapshot of their potential audience members

Flag question: Question 31Question 

There are many benefits of listening and monitoring, such as ______.

Group of answer choicesidentifying influencers

all of these

analyzing key trends

formulating items to evaluate

Flag question: Question 32Question 

______ metrics can be collected easily from the social media platform or separate service.

Group of answer choicesBasic

Advanced

Channel

Behavioral

Flag question: Question 33

Landon is analyzing the reports for her latest project with The BreederàCup, she is looking into the attitudes, behaviors, and opinions of their audience members. What type of metrics is she looking for?

Group of answer choicesbehavioral

advanced

channel

basic

Flag question: Question 34Question 

Twitter Analytics are accessible to everyone, and there are some metrics that are specific to each platform (e.g., RTs, etc.). What type of metrics are these?

Group of answer choicesbehaviora

basic

advanced

channel

Flag question: Question 35Question 351 pts

A common metric that is used to evaluate whether to amount of time and financial support given to a campaign is referred to as ______.

Group of answer choices.return on engagement

return on influence

return on investment

return on relationships

Flag question: Question 36Question 

Wade is working on creating a collection of information for his Deadpool movie campaign. He is evaluating the data to see what trends can be tied to the overall efforts of the campaign and how Deadpool is being received online. What is Wade doing?

Group of answer choicesHe is doing a social listening analysis

He is doing a data analysis.

He is doing a strategic analysis.

He is doing a social monitoring analysis.

Flag question: Question 37Question

Sabrina is a recent graduate of the University of Tennessee. She is interested in pursuing a career in social media, but she feels she needs some additional training. What certification should she explore for monitoring?

Group of answer choicesFacebook Blueprin

Microsoft

Hootsuite

Student

Flag question: Question 38Question

______ is what many professionals are hiring for today in the social media industry.

Group of answer choicesExpertis

Experience

Influence

Experience

Flag question: Question 39Question 

Amanda is working on her bacheloràdegree in public relations at Ohio University and her ultimate goal after graduation is to work for Diana Prince Enterprises. She wants to showcase what she has done in her other internships with Aquaman Agency. What does Amanda need to bring to her intervie

Group of answer choicesShe needs to bring her digital activities and show how much influence she has

She needs to bring coffee

She needs to bring her collection of memes and selfies

She needs to bring her online portfolio of work

Flag question: Question 40Question 

When applying for jobs, applications need to be aware of the following EXCEPT ______.

Group of answer choicessee what their future colleagues have done before

. know the social media organizational structure

look at the influence scores for their colleagues

understanding the culture within the organization

Flag question: Question 41Question

The campaign with Oreo showcased the bridge and collaboration effort between ______.

Group of answer choicesan agency and a brand

an influencer and an agency

none of these

an influencer and an agency

Flag question: Question 42Question 

______ specialize in a particular industry or function with social media.

Group of answer choicesInfluencers

Large agencies

Boutique agencies

Keynote speakers

Flag question: Question 43Question 

Delmondo focuses on analytics and analysis for a variety of different platforms and functions. However, they began their focus on content creation, which would classify them as ______

Group of answer choicesa boutique agency

a large agency

an influencer-based agenc

a small business-oriented agency

Flag question: Question 44Question 

Group of answer choicesNo answer text provided.

No answer text provided.

No answer text provided.

No answer text provided.

Flag question: Question 45Question 

______ focused on social media but they are also primarily look at how to get key business, communication, and social media objectives accomplished.

Group of answer choicesSocial media strategist

Community manager

Freelancer

Social media coordinato

Flag question: Question 46Question 

Emily is working for BuzzFeed and is an effective storyteller. She has experience writing scripts, production, and assists in creating various content to go across social media channels for BuzzFeed. What role is Emily in?

Group of answer choicesShe is an intern.

She is a multimedia producer.

She is a social media influencer.

She is a freelancer.

Flag question: Question 47

Sabrina wants to have the flexibility and independence of which clients she wants to work with in the social media industry. So far, she has experience working on projects with BBC, Star Wars, City of Dublin Tourism Department, and Starbucks all focused on social media strategy. What role does Sabrina work in?

Group of answer choicesShe is a social media strategist.

She is a social media coordinator.

She is a social media influencer.

She is a freelancer

Flag question: Question 48Question

Taking steps to make up a creative and systematic approach for social media purposes is also known as a ______.

Group of answer choicesmessage map

strategic plan

experiential media plan

social media policy

Flag question: Question 49

______ focuses on looking at the complete picture of what is happening in a campaign from the past to the future.

Group of answer choicesStrategic view of social media

Creative view of social media

Managerial view of social media

Technical view of social media

Flag question: Question 50Question 

______,which is the overall tone, personality, and entity that is what is presented on social media is part of the ______ section of the plan.

Group of answer choicesStrategic mindset; situational analysis

Strategic mindset; background section

Brand voice; background section

Brand voice; situational analysis

Flag question: Question 51

______ focuses on the overall goals and dreams of the organization, whereas ______ describes key elements of the overall purpose.

Group of answer choicesVision; mission

Mission; brand voice

Vision; brand voice

Mission; vision

Flag question: Question 52Question

Starbucks has a statement that states they are focusing on creating a culture of warmth and belonging, where everyone is welcome. What is this an example of?

Group of answer choicesa brand voice statement

a vision statemen

a mission statemen

a strategic mindset statement

Flag question: Question 53Question 

Danielle has been asked to create an environmental scan for the current landscape related to Buffalo Trace Distillery. She wants to make sure she explores all of the factors that could impact the brand externally. What are the main areas she needs to address here?

Group of answer choicesShe needs to explore the political factors of the situation for the company only

She only needs to address the technology factors since she is working in social media.

She needs to address the political, legal, economic, technology, community, and social factors here

She needs to address the political, legal, economic, and community factors for the company.

Flag question: Question 54Question 

______ is where a social media professional analyzes all of the communication efforts for the client and organization before a campaign is launched.

Group of answer choicesA social media audit

A social media audit

A communication audit

A strategic plan

Flag question: Question 55

The organizational structure, according to Jeremiah Owyang, that focuses on cross-functional teams but there is a centralized area that everyone has a consistent social media presence is referred to as ______.

Group of answer choicescentralized

hub and spoke

decentralized

multiple hub and spoke

Flag question: Question 56

There are four main categories for a SWOT analysis, all EXCEPT for ______.

Group of answer choicesthreats

strengths

weaknesses

situation

opportunities

Flag question: Question 57Question

Elements that need to be included in a budget includes ______.

Group of answer choicesinfluencer partnerships

all of these

tool costs

paid media