Aligning IT Strategies to Business Strategies
(120 points)
Delta Corporation has been very impressed with
the progress it has made with its new product line
and the new marketing approach that you
recommended and instigated. As a result, it is now
considering expanding this approach for its other
product lines, providing them with the ability to
market and sell all of its products online. However,
it has not considered the implications for its IT
department in developing this type of plan. As the
Social Media Marketing Consultant, you are
familiar with integrating business and IT strategic
planning. They have called upon you to provide
advice. You need to:
…xplain what the company needs to
consider if it is going to move to a more
on-line approach for its sales and
marketing activities. In particular,
describe the consequences for its IT
department and why they need to be
involved in the planning phase.
‡iven the likely increase in costs
associated with this move, you need to
outline the potential benefits and
possible pitfalls of outsourcing the IT
maintenance and development.
utline some strategic technology trends
that the company may wish to monitor
and consider for the future.
Finally, research a company in Saudi Arabia and
discuss whether they were able to align their
overall strategy and their IT strategy. If they were
successful discuss how they managed this
alignment and what benefits they gained from
doing so. If they were not so successful, explain
how and why you felt that occurred.
Your well-written report should be 4-5 pages in
length, not including the title and reference pages.
To make it easier to read and therefore grade,
make sure you clearly delineate each section of
your answer so it can be matched with the
relevant question. Use Saudi Electronic University
academic writing standards and APA style
guidelines, citing at least two references as
appropriate. Review the grading rubric to see how
you will be graded for this assignment.

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