SDSU Innovation Culture at Southwest Airlines Analysis

Using the organization from the last topic (Southwest Airlines), prepare a cultural analysis to support you in strategizing the implementation of innovative thinking. In 600-750 words, answer the following questions:

• What type of role does culture play currently within the organization?
• What current cultural components enable innovation to successfully occur?
• What cultural components require redesigning prior to innovation successfully occurring?
• What strategies would you propose to the organization to strengthen the innovation culture?
• How will you effectively communicate this innovative structure to employees?
• How will you continue to build capacity for innovative thinking?

Prepare this assignment according to the guidelines found in the APA Style Guide, an abstract is not required.

**Include three to five references using scholarly references (rather than non-academic websites) to support your position.

Solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

****You will be graded on (Rubric):

1. Current Role of Culture: An exemplary description of the current role of culture within the organization is included.

2. Current Cultural Components Requiring Redesigning: An exemplary description of the current cultural components requiring redesigning for a successful innovation implementation is included.

3. Current Cultural Components Requiring Redesigning: An exemplary description of the current cultural components requiring redesigning for a successful innovation implementation is included.

4. Strategies to Strengthen Innovation Culture: Exemplary strategies to strengthen the innovation culture are included.

5. Innovative Structure Communication: Exemplary communication strategies for implementing an innovative structure within the organization are included and described.

6. Building Capacity: An exemplary description of how capacity is built for innovative thinking is included.

7. Thesis Development and Purpose: Thesis is comprehensive and contains the essence of the paper. Thesis statement makes the purpose of the paper clear.

8. Argument Logic and Construction: Clear and convincing argument that presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative.

9. Mechanics of Writing (includes spelling, punctuation, grammar, and language use): The writer is clearly in command of standard, written, academic English.

10. Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style): Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.