Rutgers University Apple and Nike Inc Visioning Discussion

Description

Part 1: Research one of the organizations listed below. Identify and critique their Vision Statement. Be careful, some organizations’ ©sion3tatements are really mission statements. How do you know? Whatàthe difference you ask?

Mission is the business of the organization; it is why they exist.

Vision is what the leaders see for the organizationàfuture? What will the organization be down the road? If the statement is not future /riented, it is not a vision statement.

See the difference in Amazonàexample:

Mission statement: We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.

Vision statement: To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.

Organizations to research for the assignment: Cisco, Merck, McDonalds, Nike, Red Cross, Ford, Boy Scouts, Audubon, Teach for America, Habitat for Humanity, Apple, Google, Wal-Mart, Disney, USDA, Green Peace, Royal Caribbean, Avon, NFL, Tea Party, EPA. Or, you can select another organization you prefer, but include the link to their website.

Part 2: Consider an organization or group in which you are or have been involved. This can be a social, religious, educational, sports, or work organization. What is this organization all about? What are they known for? What is their mission (their reason for being) and their vision for the future of their organization? Include a link to their website.

Briefly describe the organization so we have an idea of what it is all about.

Share their mission and vision statements if they have them.

Write a NEW VISION STATEMENT describing the vision you would utilize if you were the leader of this organization or group. Your Vision Statement should be a picture of the future that is different from the current state ( a change from what the focus is now). Vision Statements are short, 1-2 sentences.

Describe how your Vision Statement is different and how it is a ‘Challenge’ ( one of Northouse’s characteristics) for the organization’s followers.

Explanation & Answer:

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