Respond to the following post:

Robert Madrid

This ad features a group of men lamenting over the Philadelphia Eagles4ragic Superbowl loss, while putting on Dove deodorant.  They then go into the public and offer free hugs to anyone sharing their grief.  The tagline at the end of the ad indicates that Dove antiperspirant éves you the confidence to care. This ad resonated with me because, were I on the receiving end of an unexpected hug, I would certainly prefer that the person smell fresh.  Similarly, I would not accept the hug were I not confident that I was odor free.  This message can also be interpreted as having the confidence to show emotion, which men are not typically encouraged to do.  #HugLikeADoveMan (https://www.youtube.com/watch?v=c8cmQBmhzLQ)  

ccording to a new research study commissioned by Dove Men+Care, underarm distractions can hold men back from performing simple acts of care )ncluding hugging 7ith 81% saying that sweat is a consideration that would prevent them from hugging someone.(PR Newswire, Feb.2023)

I signed up for Doveàpromotions directly on the companyàwebsite, https://www.dove.com/us/en/secure/signup.html

As a result of visiting the DoveàFacebook page, I was targeted by the brandàalgorithm and offered a free  three moth trial of Headspace.  

References:

Dove men+care. Facebook. (n.d.). Retrieved March 24, 2023, from https://www.facebook.com/dovemencareus

Men+Care, D. (2023, February 22). Dove men+care tackles underarm distractions with new #huglikeadoveman campaign. PR Newswire: press release distribution, targeting, monitoring and marketing. Retrieved March 24, 2023, from https://www.prnewswire.com/news-releases/dove-mencare-tackles-underarm-distractions-with-new-huglikeadoveman-campaign-301752305.html

Sign up Us. Dove US. (n.d.). Retrieved March 24, 2023, from https://www.dove.com/us/en/secure/signup.html

YouTube. (2023, February 18). Dove men+care #huglikeadoveman. YouTube. Retrieved March 24, 2023, from https://www.youtube.com/watch?v=c8cmQBmhzLQ