MU Skullcandy Discussion
Description
Please answer these questions along with the usual business case analysis:
- Was the headphone an attractive industry when Alden entered with Skullcandy?
- Does Skullcandy have a sustainable competitive advantage in the market? If so, what is it and why is it sustainable?
- How are Skullcandys products positioned? How is this positioning supported (or unsupported) by the companys functional-level strategies?
- What are some of the features of Skullcandys product development strategy? Do you have any recommendations for how it is managed
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