Kent State University the Luxury Market Company BvlgarI Case Analysis
Question Description
I’m working on a fashion design writing question and need a sample draft to help me learn.
Need to analysis about BVLGARI brand. After reading the BVLGARI case document and doing your own research, then answer the questions at the format word document. Each question should complete professionally and fill in the blank which means the words account depends on how much blank space it have.
CASE ANALYSIS
COMPANY BVLGARI
DESCRIPTION OF THE ORGANIZATION HISTORY, HERITAGE AND STORYTELLING
RATIONAL PROPOSITION
KEY SUCCESS FACTORS AND SWOT ANALYSIS
MARKETING POSITIONING AND COMPETITIVE ADVANTAGE VS KEY COMPETITORS
EMOTIONAL PROPOSITION
MISSION – VISION – EMOTIONAL CONNECTION WITH CUSTOMERS
STYLE IDENTITY, AESTHETIC ATTRACTIVENESS AND DESIGN OF THE BRAND
SPIRITUAL PROPOSITION
CORPORATE SOCIAL RESPONSIBILITY AND KEY SOCIAL VALUES
CONCLUSIONS
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