ISCS 570-DBTommy Hilfiger Transforms Its Wholesale Sales Process with Digital Showrooms

Tommy Hilfiger Transforms Its Wholesale Sales Process with Digital Showrooms 

eBook: https://drive.google.com/file/d/19cxt3pMvrETe6MHwj_RHPBkWIYmFp1Ak/view?usp=sharing

Read the case study “Tommy Hilfiger Transforms Its Wholesale Sales Process with Digital Showrooms” (page 493 in the print book). As you review the case consider the difference between digital showrooms designed for wholesale buying processes and what might be necessary for digital showrooms for retail customers. Answer the following:

1. Should Tommy Hilfiger pursue digital showrooms for retail customers? Why or why not? Support your position with at least 1 external reference.

2. What are the 2 biggest differences between digital showrooms for wholesale customers and retail customers? Please make a separate paragraph for each of the two differences and be sure to support your positions with at least 1 external reference for each position.

3. Identify 2 additional features that would create the most additional value in a customer-facing digital showroom and explain why these features would create additional value. You are not required to use external references for this question, but be sure to properly cite any that you choose to use. 

Technical Requirements:

Part 1: Initial Post (1 required): 

You must post at least 1 initial discussion thread with at least 3 well-supported arguments advocating for your positions on the 3 questions related to his discussion.

– Your post must include at least 4 paragraphs (at least 2 paragraphs for #2) and be at least 225 words in total length

– External references are required – a minimum of 3 (1 for #1, 2 for #2 as noted above), but be sure to cite all references you use (other than the textbook – it is assumed you will use it)

Part 2: Replies to Discussion Posts (2 required): 

-You will be automatically assigned 3 peer reviews to complete, but you are only required to review 2 of the 3 assigned to you. Simply type “Pass” for the review you elect not to do a review on.

-Each reply (that you want me to grade) must be at least 1 paragraph and 75 words in overall length

 — You’re certainly welcome to engage in the discussion as much as you’d like without regard to length/reference restrictions beyond your initial reply

– Each post must address the original post and can either agree or disagree with the original poster’s positions. As with the original post – support your arguments. You should address all 3 questions in your reply. External sources are not required for your peer reviews this week. 

– BE CIVIL! This is a debate on competing positions for a contemporary issue. There is no right or wrong answer and everyone’s opinion is valid. It’s not personal, and you should definitely avoid any comment that might be construed as a personal attack. However, you must articulate a definitive stance on your agreement / disagreement with the original poster as part of your post.