ECOM 322: Social Media Marketing
2nd Semester/2022-2023
Discussion Question
Write a report discussing the following points:
1. Two of the most creative/successful social media marketing campaigns in Saudi
Arabia (In 2021-2022). For each campaign:
? Give the reasons behind their success?
? What
is
the
added
value
of
this
marketing
campaign
for
the
company/organization?
2. Two social media marketing campaign in Saudi Arabia that failed (Last two
years). For each campaign:
? Why did the social media marketing campaign fail?
? And what can we learn from them?
Notes:
?
For each case, provide the following information: Company Name, Campaign Name
and Social media platforms used.
?
Examples can be a profit or non-profit organization.
Presentation:
?
Prepare a presentation answering the previous questions and what are the criteria that
guide you to evaluate the campaigns?
Assignment Guidelines:
?
This assignment is an individual assignment.
?
All students are encouraged to use their own word.
?
Your Assignment must include:
?
Cover page and make sure to include the cover page with all information required.
One mark will be deducted if there is no cover page.
?
A title that well represents the content of your report.
?
A ¥ferences3ection listing all sources included. And ensure that you follow
the APA style in your report.
?
An opening paragraph.
?
The main body of your report.
?
Use Times New Roman, 12 font size, 1.5 line space and adjusted text.
?
A mark of zero will be given for any submission that includes copying from other
resource without referencing it.
?
Your report length should be between 600 to 800 words.
?
Assignment must be in word format only no PDF.
?
Your file should be saved as: Your name RN – ECOM322- Discussion.doc
?
You must check the spelling and grammar mistakes before submitting the
assignment.
?
Up to 20% of the total grade will be deducted for providing a poor structure of
assignment. Structure includes these elements paper style, free of spelling and
grammar mistakes, referencing and word count.
?
The suggested duration for the presentation is 10 minutes with 5 minutes followed
by Q&A.
?
You are free to choose any slide format and you should make sure having a proper
number of slides; so that you are able to finish on time (Template is attached in the
blackboard).
Submission:
Type
Due date
Point covered
Marks
Report
4/2/2023
@11:59 P.M.
All
10
Presentation
During week 10 &
11
Submission: due on
5/2/2022
at 3:00 PM.
All
5
Note: Submission will be through the Blackboard.

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