Howard University Product Life Cycle Pricing & Channel Design PPT
Question Description
1st slide answer the following question:
-choose from one of the brands provided and identify where the PLC(product life cycle) is currently
-based on its place in the PLC- describe it
2nd slide
– watch the following video and answers the question
what factors contribute to carmax pricing?
how does carmex pricing compare to competitors
does developing a premium-priced product for carmex make sense?
3rd slide:
-choose from one of the brands provided and identify there channel design
– identify the distribution channel direction and indirect
– think how to creatively showcase this (example provided)
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