Grossmont Cuyamaca Community College ETHOS AD Multiple Choice Questions

I’m working on a esl question and need the explanation and answer to help me learn.

1-What does GAP stand for?

Choose ONE correct answer.Great authentic purpose

Genre, author, and purpose

General audience practice

Genre, audience, and purpose

2- Who is the author of this video?

3-What is the genre of this video?

Mark ALL correct answers.A commercial

An ad

An entertainment video clip

An advertisement

An educational video

4-Who is the intended audience for this video?

Choose ONE best answer.People in general

People who watch TV

Mature adults with families and assets

Anybody who speaks English

5- What is the purpose of this video?

6-What is the purpose of persuasive appeals and strategies?

7-What are the three basic ways of persuading people?

8-What is ETHOS?an appeal to reasoning

an appeal to logic

an appeal to feelings

an appeal to trust

9-How does Allstate use ETHOS in this ad?The actor says, “You must trust me.”

The actor says, “If you do not buy our insurance, you will regret it.”

The actor says, “You must buy our insurance.”

The actor says, “You are in good hands.”

10-What is PATHOS?

Mark ALL correct answers.an appeal to feelings

an appeal to logic and reasoning

an appeal to any emotions

an appeal to positive emotions

an appeal to trust

an appeal to negative feelings

an appeal to emotions

11-How does Allstate use PATHOS in this ad?

Choose ALL correct answers.by saying, “You will be happy if you buy our insurance.”

by using nostalgia (sweet memories of the past)

by using fear

No answer text provided.

12-What is LOGOS?

Mark ALL correct answers.Group of answer choicesLogos is an appeal to the audienceàsense of reasoning .

Logos is an appeal to the audienceàemotions.

Logos is an appeal to the audienceàsense of logic

13-How does Allstate use LOGOS in this ad?

14-What is Rhetorical Context?the events close to the release time of this ad

ethos, pathos, logos

GAP

genre, audience, and pur

15-What was the rhetorical context of this ad?Group of answer choicesThe Great Recession

The Great Gatsby

The Great Depression

The Great Expectation