Step 1: Establish the Crisis Team.

Step 2: Identify and Prepare the Spokespeople.

Step 3: Develop processes and protocols

Step 4: Prepare for New Media’s Impact on Crisis Communication

Step 5: Brainstorm Possible Scenarios & Responses. Role Play. Repeat.

Lastly, be creative and think outside of the box with this assignment!

for the assignment you have to make a table of content:

Purpose & Objectives

Possible Crisis

Internal Communication Roles

Policies for Crisis Communication

Pre-Crisis Preparation

Crisis Management Checklist

Crisis Management Evaluation

Phone Chain

Accident Report

Fact Sheet

Positioning statement. I will provide example of assignment.