ENT 588 University of Phoenix Business Paper
Description
When businesses implement change, that change must start within the company. In order to gain alliance and facilitate change, managers must educate and inform internal staff of the reasons for the change and the proposed solution to the identified problem. As part of your Business Plan this week, you will write a Correspondence Memo for internal staff and develop a communication plan. Continuing with your Business Plan, incorporate your work and findings from your Wk 2 SWOT Analysis and your Wk 3 Consumer Needs Assessment in order to successfully communicate your identified problem and solution(s).
Compose an internal Correspondence Memo. In a 700-word document, complete the following:
Discuss the reason(s) for the change and the proposed recommendations (solution) to your internal staff, as well as staff expectations.
Develop a communication plan to inform internal staff of changes and explain how it will be delivered.
Propose the mode(s) of your selected communication plan and the rationale.
- Propose a strategy for ongoing engagement with staff and leaders and the rationale.
- Propose opportunities to demonstrate corporate social responsibility (CSR) and the rationale.
- Center for Writing Excellence
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Discussion
As Mayu considers her international business plans, there are several key points she
should consider. First, she should research the foreign markets to fully understand the cultural
differences and customs between her domestic market and those abroad. Understanding local
language, etiquette, and customs will be vital for Mayu to build successful relationships with
potential customers in a foreign country (Kuemmerle, 2019). Additionally, she should look into
the legal implications of doing business in another nation including any taxes or duties that may
be imposed on imported goods.
Moreover, she must also ensure that her product is compliant with laws established by the
destination countries. Furthermore, researching the target market and potential competitors will
provide valuable insight into what strategies must be implemented in order to gain competitive
advantage over other firms entering similar markets. Finally, it is important to thoroughly
research and plan for any transportation costs associated with shipping her products abroad as
well as the potential extra delays due to customs inspections or other issues that may arise.
Overall, by understanding the cultural differences of foreign markets, researching legal
implications of conducting business in another country, evaluating the target market and
competitors, and planning for transportation costs, Mayu will be able to create an effective
international business plan for her companyàexpansion into new markets. Additionally,
understanding how different nations view customer service can provide a foundation to creating
lasting relationships that will result in repeat customers. In todayàenvironment of global
competition careful consideration must be taken to ensure success when expanding into new
markets (Kuemmerle, 2019). Ultimately, though, if Mayu takes the time to plan and execute her
strategy correctly, she can create a successful venture.
Reference
Kuemmerle, W. (2019). The entrepreneuràpath to global expansion. MIT Sloan
Management Review.
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