CTUO Marketing Plan for BMW Group

The following are the 3 steps to finalizing the marketing plan for your selected company and chosen product:

1. Distribution and pricing strategy: Include a section giving an overview of the distribution channels and proposed pricing strategy for your product.
2. Marketing communications plan: Develop and add a section about your marketing communications plan. Use an integrated marketing communications (IMC) strategy to develop 2 key communications pieces:
   • 1 direct mail campaign, either print or digital, to promote your brand
   • 1 social media option that presents a site for customers who want to follow your brand
3. Marketing research and sections from Weeks 1–3: Compile, edit, and organize the following sections of your plan form your previous research in Weeks 1–3 including the following:
   • The business goals and objectives of your company for the coming year
   • The company’s environmental analysis
   • A competitive overview based on your SWOT analysis
   • The company’s targeted customer markets
   • The positioning strategy