Colorado Technical University Unit 3 Marketing in the Digital Age Presentation

Question Description

The e-business’s board of trustees wants Will Learner to provide assurances that the e-business health institute’s traditional customer constituents will be served well by its e-marketing process. Mr. Learner has turned to your team to provide current information on the ability of online portals, such as the e-business health institute’s Web site, to facilitate more adaptable links among the e-business customer types. More broadly, the board of trustees and Will Learner want to determine the student target market that MedEd should attract.

Develop a PowerPoint slide(s) that provides a few illustrations, and their justifications, for the following exchange for MedEd/CHC:

12 slides: C2B-pattern e-marketing processes that entail exchanges between individual consumer students/users and business/organizational customers (e.g., administrative records management for health care organizations, online advertising graphics for advertising sponsors)

Slide(s) should be based on how Med Ed/CHC could market C2B in general.

1) What is it?

2) How would the college be involved?

Scenario attached for reference, Slide should be formatted like the example slide attached.

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