to help expand your understanding of how Porter’s model is used, read this article about analyzing eBay using a five forces lens: eBay Through the Lens of Porter’s Five Forces (Links to an external site.).

Note that it is important to have a comprehensive strategic plan for organization to gain and sustain a competitive advantage. As a starting point, it is imperative that you conduct as assessment of your external operating environment.

You have decided that Porter’s five forces model should guide your external assessment activities. Your initial challenge is convincing your colleagues that Porter’s model is a relevant starting point for external assessment and strategy development.

You are going to create an initial discussion post that addresses the question, why is Porter’s model an appropriate choice or why do you think Porter’s model is not an appropriate choice for external assessment activities?

In your response focus on the following information (you are encouraged to go beyond the text for information):

• Evaluate Porter’s model for completeness and relevance. Is there anything that should be added to the model or removed from the model for you to conduct a comprehensive external analysis?
• Offer us a link to a video or an article that complements your answer to the items above.