Case study wellness strategy
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employees. Benefits professionals were called upon to manage many critical aspects of their employerÊbusiness continuity plans. Their expertise and vendor relationships were invaluable in helping
employees access effective healthcare, understand time off rules, and get support to balance the stress
of shifting to a full-time work from home environment.
Many of todayàhealth challenges, especially related to emotional well-being, were being worked on by
benefits professionals before the pandemic erupted. The extreme focus on health along with so much
change in such a short period of time, when the world started shutting down, created the perfect storm
to accelerate attention on mental health as a critical factor to overall healthy living.
Benefits have regained significant attention in todayàoffers to candidates to entice them to join
organizations. This new attention has increased the need for companies to reexamine their Benefits
strategy, especially in the area of wellbeing and staff care programs.
Wellness programs have been around for some time but often they end up underutilized and seem to
have a low return on the investment of time and energy put in by benefits professionals. In this
assignment we like you to put together an overarching wellness strategy along with a full annual
calendar of communications and events. How will you (as a benefits professional in charge of wellness)
go the extra mile to take care of your employees and make sure they know that their managers and
leaders care about them and their contributions?
Put together a wellness strategy paper (Word or PowerPoint) to include the following:
ey wellness challenges related to todayàbusiness environments
roposed overarching wellness strategy
ellness categories included in your strategy and why each is important
alendar of events throughout a full year
ommunications plan in terms of what audiences will need, what types of
communications and why, plus what media you will use for your messages
ow will you measure the effectiveness of your plan?
The paper should be two to three pages in length. Use 12-point font, Times New Roman font,
no colors, 1″ margins all around, double-spaced.
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