ASU Financial Analysis of Nike and Adidas Paper
Description
Select two companies that have been public companies for a minimum of 5 years. These two companies should also be primary competitors. You will then perform a financial analysis on both companies using the information covered in chapter 2.
*Before you begin your analysis, you must calculate the financial ratios.*
Your analysis should include the following:
- Analyze the liquidity of each of the companies using a minimum of two liquidity ratios.
- Please also include a few sentences discussing the reasoning behind using the ratios you have selected.
- Analyze the asset management of each of the companies using a minimum of two asset management ratios.
- Please also include a few sentences discussing the reasoning behind using the ratios you have selected.
- Analyze the debt management of each of the companies using a minimum of two debt management ratios.
- Please also include a few sentences discussing the reasoning behind using the ratios you have selected.
- Analyze the profitability of each of the companies using a minimum of two profitability ratios.
- Please also include a few sentences discussing the reasoning behind using the ratios you have selected.
- Compare and contrast the financial ratios for each company.
- Discuss the overall financial health of each company using the financial ratios as your justification.
- Discuss which company you would make an investment in based on financial health.
- Be sure to justify your position.

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