Cuyamaca College The Four Es in Digital Media Discussion

Description

OPTION #1 – 4Es of Digital Media MarketingReview the 4Es of Digital Media Marketing in Chapter 3 and then choose four different companies (a different company for each “E”) to use in your answers to the following questions:***Please do not use the examples listed in the text – you will lose points if you choose to do this.1 Give an example of an organization that is using digital media to excite customers with relevant offers. Explain how they are doing this and why it is a good example.2 Give an example of an organization that is using digital media to educate customers about their offerings. Explain how they are doing this and why it is a good example.3 Give an example of an organization that is using digital media to help customers experience products and offerings virtually. Explain how they are doing this and why it is a good example.4 Give an example of an organization that is using digital media to engage with customers. Explain how they are doing this and why it is a good example.

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