Purdue University Trends in Communication TikTok Trends Benefits & Challenge Essay

Question Description

write minimum 1400 words based on the instructions

NO PLAGIARISM!

The trend I chose is TikTok, and I will uploaded the previous relevant assisgnment.

Professional Situation: Communication practitioners are expected to keep up with current trends in the field and to know how these trends can be effectively implemented.

This paper will give other communication professionals an overview of whats trending in the communication field. You will include recommendations that tell practitioners about how to use this trend in a specific communication situation.

What is a trend? A trend is an aspect of current practice that extends the core principles and strategies of our profession into a new communication channel or platform, new form of message, new visual format, new approach to crafting messages, etc. For example, a strategic communication plan is not a trend because its been part of our practice for a long time. Data visualization as part of a communication plan may be a new trend. Similarly, testing a communication campaign is not a trend, but using AI technology to do that testing is arguably a new trend.

Focus and Content of the Trend in Communication Paper

1. You will write a 4-6 page paper that explains to other communication practitioners why you believe the one trend you have selected is among important trends for one or more areas of communication practice.

*Include only ONE trend in the paper.

*State the purpose of the paper clearly in the introduction.

2. Specify the target readers of the Trend in Communication paper. What kind of readers will benefit most from reading your report? What type of communication field do they work in (e.g., health or political communication, public relations, corporate, activist, etc.)?

3. Describe and explain the communication trend clearly. Some readers may not know about the trend.

4. Briefly summarize relevant history for the trend how did the trend emerge?

5. Case examples: offer specific, real-world examples of how the trend is happening and being implemented by people/organizations. Use these examples as evidence for your claims about the trends impact, scope, benefits, etc.

6. Explain the benefits and challenges of the trend in communication practice. These can include cost, effectiveness, engaging the target audience, etc.

7. Next, give several strategic recommendations about how practitioners can meet the challenges raised by this new trend to reach target audiences. Think about the first step that an organization might take to implement this trend. Consider what best practices the practitioners should apply when implementing this trend.

8. Research: Provide evidence from class readings and outside sources. Use a minimum of six sources. At least one of your sources should be a peer reviewed article from a communication/business journal. Because there is often a delay before peer reviewed articles are published, you may not find an article exactly on-point to your topic. In this case, you should find materials that relate to an aspect of your topic, such as audiences, technology, communication practice, etc.

9. Organization and Editing: Pay careful attention to organization, editing, and high-quality information.

10. The paper should be formatted following these guidelines: APA format: double-spaced, cover page, abstract, headers, page numbers, in-text citations, references page.

Please review the grading rubric below:

Rubric: Trend in Communication Paper

Criteria	Points Possible	Your Points
1. Information and Content: A. The report Identifies one recent trend in communication practice and explains its potential communication impacts. B. The trend is clearly described, key terms are defined and it is a recent trend (you should be able to explain how it has emerged as significant within the past 3-5years). C. The report uses specific real-world examples are included throughout the paper. D. The purpose of the paper is clearly stated. E. Its potential target readers (audience) are stated. F. Provides documented information on how/when/where the trend is being implemented. G. Discusses the historical context within the profession (e.g., when and why the trend began, how it related to long-standing strategy, etc.)	6
2. Documentation of trend: The report provides recent documentation from course lectures, readings, and other relevant materials that support why you selected the trend as currently important in our profession. Evidence about the trend must be current and from reputable sources, including available research. The paper should include at least 6 credible references (trade sources, peer-reviewed journals, etc.) At least one is a peer reviewed journal.	4
3. Strategic planning and Analysis: The arguments for and analysis of the trend explain how communication practitioners can take advantage of the trend (benefits) and what difficulties (challenges) might arise in implementing it. The paper offers analysis of the trends potential effectiveness and its broader implications for communication practice. The paper provides at least three useful recommendations or insight for how practitioners can help communication organizations/departments use the trend in meeting their goals.	5
4. The paper meets the 4-6 page limit, not including the cover (title) page and References. It is written concisely.	2
5. The paper is well organized and edited so that errors in grammar, spelling, and punctuation are minimal.	6
6. The paper uses correct APA format and identifies the sources you used. The source of all information is identified using correct APA citation method.	2
TOTAL	25

.doc file

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